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What’s in a name? In the Digital Age, choosing the right domain name means everything. The wrong selection can result in a lack of website traffic and, more importantly, the loss of potential customers.
While there is no special formula for choosing the perfect domain name, it is a necessary first step in claiming a piece of the web. There are a number of factors that influence the ultimate success of a website, but here are a few naming tips to keep in mind when purchasing a domain name:
Consider Your Extension
Another important part of the name is the extension that appears after the domain name (such as .com). Known as a top-level domain (TLD), these extensions provide suggestions about the type of site and its content.
Some of the leading top-level domains (TLDs) include:
A variety of new top-level domains are also being introduced to expand the overall pool of available web addresses.