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A company’s website is an extremely important tool in presenting a professional image, lead generation, interacting with clients and potentially selling merchandise; therefore choosing the right hosting partner requires a number of key considerations.
One of the most important factors to weigh out is the reliability of the hosting company. A customer or prospect has to be able to access the website when they want, and having a website "down" reflects poorly on the company and its professionalism.
Similarly, potential providers should be vetted through what technical support options they offer. Additionally the ways available to communicate with technical support (such as email, phone or chat) and the typical response times for routine inquiries should also be carefully weighed out. Customer service departments that can offer 24/7 support may be preferred over another hosting company that offers support Monday through Friday from 8am to 5pm Eastern time. A website doesn’t only go down when a hosting provider offers technical support so therefore availability of tech support is an extremely important factor to consider. When a website is down it means a loss of potential business.
Other important factors to consider when deciding on a web hosting company include:
If the website will be accepting forms of payment such as through a debit or credit card, then a Secure Sockets Layer (SSL) certificate should be implemented. The SSL certificate enables the transmission of sensitive date to be secure through the transmission to and from the website.