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7 Steps To A Social Media Marketing Plan.

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.

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Social and Mobile Networks

Social and Mobile Networks

Social media and it's many networks, through your desktop, tablet, mobile phone, or other devices, have many ways to keep others informed about your business. Whether it is through "pins " offered by Pinterest or through "snaps" offered by Snapchat, you have a variety of tools to interact others. Learn more about these social networks below to see what they can do for your business.

  • Overview of Instagram - Another great way for people to learn about your business is through Instagram. Share your stories with not just words but photos and videos. Have another business you like? You can "regram" their post and they might just return the favor.
  • Overview of Pinterest for Business - A modern marketing tool to have in your marketing toolset is Pinterest. It is a great way to promote your business by creating pins. Pins are boards that show what your business has to offer. Your visits come through the promotion of your pins.
  • Overview of Snapchat - Snapchat is a social networking tool that allows you to create a Snapchat story and to send "snaps" to people you have added. It is yet another way to keep people interested and learning about your business.
  • Location-Based Marketing With Mobile Apps - Popular apps like Yelp, Foursquare/Swarm, or TripAdvisor are great ways to have your business discovered for people new to your area or people that didn't know your company exist. These apps use your location as way for people to discover and learn about your business primarily through searching where they might not have otherwise.