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Small business owners can benefit from adding in social media marketing to their online efforts. There are currently over 70 million active business pages on Facebook, having a presence on social media platforms is essential to help customers learn about a business and aid in potentially making a decision to purchase.
The proper use of social media tools can both drive direct sales and, more importantly, build and enhance long-term customer relationships.
Here are some ways to make social media marketing work for your small business:
How do you know if your social media marketing efforts are paying off? The simplest way is to create promotions that are tied directly to the social media you use. For example, if you run a special and publicize that event on Facebook, you can tie increased sales directly to your Facebook campaign. The same is true with coupons; create a coupon specific to the social media you use and track the results.
Finally, keep social media marketing in perspective, and use other direct-response marketing strategies as well. As with any type of marketing, experiment then evaluate your results and try new tactics when ones you are using don’t work. Over time you can refine your social media marketing campaigns to drive direct sales better and build longer-term relationships with your customers.