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Some owners prefer to outsource call center functions, so they remain free to focus on core business. And contrary to popular belief, hiring an outside company can actually cost less than keeping operations in-house.
Even so, telemarketing laws have been in flux and are subject to state-by-state differences. Reputable telemarketing companies will stay abreast of current and changing regulations.
It makes sense to outsource when:
Outsourcing advantages include:
Tips to identify the right telemarketing company
Before you visit – or hire – a prospective telemarketing firm, do a bit of homework. Start by researching a candidate’s call-volume studies, customer response, and employee feedback to assess your needs. Then:
Leading sales and marketing experts recommend the following guidelines when you visit with potential contractors: