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A promotion is any event or action designed to increase awareness and purchase of your products and services. Promotions can be anything from sales, sales events, promotional items and more.
Some more common types of promotions include:
Incentives will generate even more referrals. Consider incentives that drum up additional business, such as a discount coupon for a future purchase, or packaging selected items or services.
As a by-product, all promotions should increase customer loyalty. In business terms, "loyalty" means a customer will buy… and then come back and buy again.
The three basic types of customer loyalty are:
Promotions help you engage customers and over time turn them into long-term, loyal fans of your company. Satisfy their needs and they may not be able to imagine doing business anywhere else.