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As a business owner, you must get used to public speaking, whether to groups, on videos, on podcasts and even during interviews with local media. Stage fright is not an option.
Solid preparation does a lot to relieve the jitters. Focus on the benefits your audience will glean from your presentation, not on what you want to say. People naturally listen when you speak to their needs and interests. In turn their attention will give you confidence and self-assurance.
Here are the basics of delivering a great presentation, such as a sales proposal or an employee meeting:
Dealing with the Media
Radio, television and print interviews are a form of presentation, even if you are speaking to an audience of one – so prepare accordingly. Plan to anticipate media questions and rehearse in advance of the real interview. Depending on the media type, you can vary your approach.
Print: Interviews with print journalists are usually easiest for the average person. But while you may be more relaxed, your message should still be on-point and carefully delivered. Take a moment to make sure you understand the question. Think about how to best frame your answer. If you are interviewed by phone, stand while you talk. You'll naturally feel more confident and energetic.
Radio: Radio is a more personal medium than most others. While on air, you will speak to a collection of individuals; and each person listens to you as if hearing a one-way conversation. You should be friendly, relaxed, and approachable. Over the airways too much formality is off-putting. You can't use visual aids, so craft your words to deliver a powerful message. Pretend you are speaking to one person, not a group. Speak in 30-second sound bites to allow for editing.
Television: On television, how you look and act is as important as what you say. Keep your movements slow and controlled. Hold your head and body relatively still so the camera does not have to follow your movement. Speak clearly and remember that most television interviews are heavily-edited. To this end, try to answer all questions in one or two sentences.
Finally, keep in mind that regardless of the medium or the setting, the key to delivering an effective presentation is good preparation and a focus on the audience. Satisfy their needs and your presentations will always be successful.