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What's Hot in Small Business – Chris Crum

What's Hot in Small Business – Chris Crum
Chris Crum writes for Small Business Resources about what's new for small business. Chris was a featured writer with the iEntry Network of B2B Publications where hundreds of publications linked to his articles including the Wall Street Journal, USA Today, LA Times and the New York Times.

Survey: 90% of Small Business Owners Work from Home to Maintain Work-Life Balance

Survey: 90% of Small Business Owners Work from Home to Maintain Work-Life Balance

Survey results that came out during National Small Business Week found that 90 percent of small business owners work from home to maintain a better work-life balance.

The survey was conducted by Endurance International Group, which aimed to identify tools that small business owners want to employ to "make the most of their limited time." It found that most small business owners do work from home and that a significant number of respondents said they get work done faster and don't regularly multitask on conference calls when working remotely.

Hari Ravichandran, Founder and CEO of Endurance International Group, commented on the findings, "For many small business owners, working from home is part of their normal routine. Whether this means a barking dog in the background during their conference call or a work-life balance that's literally separated by one room, it's clear that small businesses are using technology to adapt to the increasing demands on their time."

Business owners are getting a lot accomplished from the comfort of their own homes for sure, but that doesn't mean that many don't face distractions. The survey asked people to name the biggest ones, and kids came out on top at 21 percent, followed by household chores at 17 percent, television at 12 percent, and pets at 10 percent. While these distractions take away some of the business owners' focus, you have to imagine that those working away from home also face distractions, not to mention the time it takes to commute, which is saved by working from home.

In fact, Endrance says that many respondents indicated that they feel more productive when they work from home. Over half (54 percent) claim not to regularly do any multitasking during conference calls, and many of those who are (33 percent) claim to be doing other work. Only

6 percent admitted to doing household chores, such as dishwashing, cooking, and laundry while participating in conference calls.

When it comes to the technology that interests these small business owners working from home, social media was the most popular answer when asked about technology that has the biggest potential to help their business grow at 41 percent. 11 percent said big data and analytics tools, while 7 percent said Internet of Things (such as wearables, smart homes, connected cars, etc.), 6 percent said Artificial Intelligence (AI, such as chat bots and personal assistants), 4 percent said cybersecurity solutions, 3 percent said augmented or virtual reality, and 1 percent said blockchain technology.

Clearly social media is very important to these businesses. As for which platforms are most relevant to those polled, 75 percent said Facebook, while 41% said LinkedIn, 36 percent said Instagram, 34% said Twitter, 10 percent said Yelp, and 7 percent said Snapchat.

The survey asked small business owners what task they would delegate to an AI robot if they could, and the overwhelming majority (46 percent) selected managing social media. Updating their website was a close second at 45 percent.

Many people assume that those working from home have more time, but the reality is business owners who work from home are just as time-strapped as anyone else. In fact, as artificial intelligence becomes more and more prevalent, look for home-based business owners to leverage it as much as possible for a variety of tasks.