What's Hot in Small Business – Chris Crum
|Chris Crum writes for Small Business Resources about what's new for small business. Chris was a featured writer with the iEntry Network of B2B Publications where hundreds of publications linked to his articles including the Wall Street Journal, USA Today, LA Times and the New York Times.|
Facebook Gives Businesses Some Hiring Help
Facebook has been an important part of both sides of the hiring process for years now. Businesses often look at how candidates present themselves on the social network (at least what is publicly available) and advertise job openings, while candidates themselves use their network of friends to find job leads and potential employers. LinkedIn in is more commonly thought of as the job-oriented social network, but the fact is that Facebook is just much larger, and is more all-inclusive. People and businesses alike are also typically more active on it. Let's face it; Facebook is THE social network.
Facebook has slowly been adding features over the past several years that compete directly with LinkedIn and other professional network services, but Mark Zuckerberg's social giant recently announced perhaps its most direct challenge yet. It is rolling out new features that allow businesses to post jobs and candidates to apply right from Facebook itself. The features, along with a new "jobs bookmark" feature, are being offered in the United States and Canada.
The company says the new experience will help businesses find qualified people where they're already spending a great deal of their time—right on Facebook (including on their mobile devices). It's doubtful that businesses will abandon LinkedIn in favor of these features (there's no reason not to use both platforms), but you have to imagine that for this very reason, jobseekers will indeed utilize Facebook's offering plenty. They don't even have to go to a separate app when they're already scrolling through their News Feed, interacting with their buddies, and watching live videos.
It was only a matter of time before Facebook introduced such capabilities, and frankly, it's a little surprising that it's taken the company this long to do so, but you better believe that businesses will be utilizing them.
"We know that finding the right talent can be a challenge," Facebook said in an announcement. "40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. We're focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month."
Businesses can create job posts, track applications, and communicate with applicants via Facebook Messenger. Job posts can be boosted just like any other Facebook post to reach more people or specific, targeted audiences.
Facebook says that while it's still early, tests have proven positive. One Chicago-based business owner, who was part of these tests, said that it took three minutes to fill out the information and get the post out there, and then shortly thereafter, a candidate saw the post in their News Feed and reached out to the business.
The posts come with an "Apply Now" button, which opens a form that is pre-populated with information from the user's Facebook profile, making the application process astonishingly simple for applicants. Applicants can of course review and edit the information as needed before submitting it.
It's hard to say for sure so soon, but this could have a significant impact on the job economy with Facebook's combination of breadth and targeting capabilities.