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7 Steps To A Social Media Marketing Plan.

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.

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Archive of Social Media Blogs by Aliza Sherman

Archive of Social Media Blogs by Aliza Sherman

7 Steps To A Social Media Marketing Plan
Find which social media networks are best suited for your business and optimize your exposure.

6 Ways to Improve How You Are Using Twitter
Twitter is a very useful tool for communicating to a wide audience. Learning to improve your use on Twitter can be very helpful.

Leveraging Special Events and Holidays in Your Social Media Marketing
When using social media to market your business, consider incorporating holidays or special events into your marketing if it is appropriate.

Showdown: Snapchat versus Instagram Stories
Snapchat or Instagram or both are good to promote your company. Even though there are some differences between the two, both are good marketing strategies.

4 Digital Marketing Trends for Your Business
Examine many different marketing trends that could potentially be useful for your business.

5 Smart Ways to Use Pinterest for Business
Pinterest is a great tool to help your business. By linking your website, repining posts related to your business, and strategically naming your own boards are all steps in the right direction.

8 Steps to Your Social Media Audit
A social media audit can help you get a clearer picture of your marketing efforts and strategies. Look at what you need to update as well as what you should completely change in order to try to improve.

Enhanced Facebook Posts
Produce quality content that is useful and interesting to your Facebook audience. Also invest in boosting your key Facebook posts to attract a wider audience or a more highly targeted one.

Picking the Right Social Networks
Through social media marketing, you have the opportunity to provide customer service and build relationships. Picking the right networks can make your efforts more effective rather than building a presence everywhere.

Getting More Out of LinkedIn For Your Business
Take advantage of the resources offered through LinkedIn to promote your business or your personal profile.

Snapchat Really Wants Your Business
Snapchat continues to look for new ways to turn their popular app into a lucrative business.

Making Videos on Your Smartphone
Video captures people’s attention better than text only images and are more engaging than photographs and illustrations.

Steps for Better Customer Service Through Social Media
Here are some basic steps toward setting up and running a smooth social media customer service operation.

Getting the Most Out of Twitter
Understanding what features Twitter offers can help you better leverage this fast-moving communications platform. Understanding how the Tweet has evolved over the years can help you get more out of those 140 characters.

Working with a Social Media Team
Social Media Marketing is an important part of business and marketing communications as well as customer service. Working with a team can help distribute the work and relieve the burden of constantly being online to keep things running smoothly. With the right tools, a clear strategy and well-prepar

Location-Based Marketing With Mobile Apps
Business owners need to revisit their mobile location-based marketing efforts to capture avid apps users who can also become customers. Whenever you build promotions and marketing around mobile apps and games, first look for any business-oriented features that you can leverage for your business and

Branding Your Social Networks
Chances are you are no longer just marketing online through your website only but are using social media to enhance your communications and sales efforts. Be sure to take all the specifics into account when choosing your branding images. Size and layout play a big role in your...

Getting More Visual With Pinterest and Instagram
While content is important, visuals are the key to getting people’s attention in over-crowded social media news feeds. That's why Pinterest and Instagram are more popular than ever in your marketing efforts.

Selling Products and Services in Social Media
Companies with products or services to sell are flocking to social media to market them. Provide your customers with compelling reasons to share information about your products or services with others such as good quality and great customer service.

Digging into Facebook and Instagram Advertising
Advertising on Facebook and Instagram can really boost your business. With so much exposure and so many different options, you are sure to reach a larger audience.

New Features and Changes on Top Social Networks
Social media is constantly changing, and keeping up with the changes can be time consuming. Keep yourself updated with the latest changes to get the most out of them.

Best ways to benefit from LinkedIn
As the largest U.S. social network for professionals, LinkedIn continues to be a useful business marketing tool for both individuals and companies. You should utilize the features provided in LinkedIn to enhance your professional profile.

Snapchat for Business
Snapchat can also be used to market your business.

YouTube Features for Video Marketing
Knowing how to access the various YouTube features they offer can help you better leverage this powerful video platform to market your business.

4 Apps for Easy Podcasting
If your looking to get your company's message out to the public via podcasting, check out these easy to use programs and applications such as Spreaker Radio, Opinion, Anchor and more.

Revisiting Twitter Advertising and Analytics
Twitter offers several advertising options to get more attention for your tweets.

Managing Social Media From Your Smartphone
Take control and manage your business’ social media from the accessibility of your smart phone. Through applications such as Hootsuit, Buffer, Pocket, and Camera+, you can easily enhance and accommodate your social media marketing needs.

Using Live Streaming Video for Business Marketing
If your business is not utilizing the power of mobile video to promote new products, live stream events, or provide customer support, you may find yourself falling behind on effective ways to reach your audience. Boost your exposure with these useful tools to bring your business to the...

Google My Business for Your Business
If you are looking to connect with your customers and offer a streamlined way for them to connect with you, utilizing Google My Business can be an effective tool. Boost your Google profile with accurate map information, contact numbers, and customer feed back in order to build a...

Measuring Your Social Media Marketing
Whenever you market your business, you want to know that your marketing efforts are effective.

Rethinking Your Social Media Marketing Strategy
As you welcome in 2016, a great resolution would be to re-examine your entire social media marketing plans and re-focus your efforts. Here is a game plan to follow.

The Best Smartphone Apps for Business Owners
This brave new world of smartphones has opened up endless possibilities for the small business owner. Here are some of the most helpful apps you should consider.

4 Ways to Master Visual Marketing Online
Visual Marketing is key to attracting attention and conveying your company’s message.

8 Ways to Use Pinterest for Business
Learn how Pinterest can help your business

Your Social Media Profile Makeover
Optimize your social media profile to have the most effective impact.

4 Clever Business Uses for Facebook Groups
Here are some ways you can leverage Facebook Groups for your business.

Four Social Media Advertising Options
Here is a brief breakdown of advertising options on some of the top social networks.

Five Smart Ways to Enhance Your LinkedIn Profile
Enhance your LinkedIn profile's effectiveness by utilizing the tools available.

Getting a Grip on Your Social Media Marketing
Use social media marketing to keep your company name in social media news feeds and on people's minds.

Easy Ways to Optimize Your Company's YouTube Channel
Optimize your YouTube Channel to create an audio and visual marketing tool for your company.

5 Ways to Produce Quality Online Content
Make sure your social media content is accurate and effective in gaining the attention of existing and potential customers..

How To Get the Most Out of Twitter Search
Who has not heard of or used Twitter? But what about Twitter Search? It is Twitter for business purposes. Here is a great overview.

Marketing Your Company Using Streaming Video Apps
Live streaming video can help you engage with your audience in a fresh, more immediate way using a tool that is with you where ever you go.

Telling your company stories through Instagram
Instagram is a place where photos and videos can convey your story, with or without words.

Managing Social Media From Your Smartphone (2015)
With the proper planning and process and the right applications, your smartphone can become a valuable social media management tool.

Rethinking Your Business Pinterest Account
If your business already has a Pinterest business account, you are ahead of the game. Now here are ways to take that account to the next level.

Measuring the Effectiveness of Social Media Marketing
Why should you be measuring your online marketing and how is the best way to accomplish this? We have got the answers for you.

Using Facebook Ads to Promote Your Business
There is a new Facebook twist you need to consider using, the Facebook ad. Here is why.

Managing Online Communities in Your Social Networks
Online communities are nothing new, but with new technologies the onus is more than ever on you to properly manage your social media community. We have some ideas to help.

Boosting the Value of LinkedIn for Business
Many professionals have a LinkedIn Profile. But, did you know there are ways to expand LinkedIn to really benefit your company? Here is how to do it.

The Role of a Social Media Manager
Successful 21st Century marketing needs to include a strong Social Media presence. That means you need an expert to act as your Social Media Manager.

Making Better YouTube Videos
The world is turning to computers and mobile devices more and more. Here are some ideas on how to produce an in-house video for your company for less.

How To Build a Social Media Editorial Calendar Column
If you are overwhelmed at the thought of building your company's social media calendar, do not be. Here are some great ideas to help.

Tips to Build Your Brand with Twitter
Twitter can be an outstanding tool to brand and grow your company. However, it is not automatic and requires your personal attention. Here is how.

Cleaning Up Your Social Media Presences
Never let your social media presences get outdated. Even if you do not use them often, make sure they lead to the places online where people can reach you.

Working on Your Tablet or Smartphone
Our portable devices are great and we have some apps to make them even better.