Social Media Blogs by Aliza Sherman
Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.
The Dos and Don'ts of Scheduling Social Media
Handling the demands of social media marketing can be a burden for many small business owners. Between running a business and providing customer service, putting out regular, strategic messages on popular social networks is time consuming.
Luckily, there are social media dashboard and scheduling apps available that help you manage social media messaging. Some popular dashboard apps offer free and paid levels such as Buffer for scheduling or Hootsuite that, in addition to scheduling, also offers a one-screen view of multiple streams for multiple accounts. Other more enterprise solutions include SproutSocial and Tailwind for Pinterest and Instagram.
There are several ways message scheduling can happen. On Buffer, you can either accept the app’s pre-selected posting schedule based on the activity on your accounts or specify your own daily schedule including what exact times each day to post. Once you have your posting schedule set, you can save posts to Buffer that will then trickle them out one by one based on your pre-determined schedule.
Buffer also offers the more specific scheduling tool as does Hootsuite, SproutSocial and most other scheduling apps. With specific scheduling, you can choose the exact date and time each post should go out based on your social media editorial calendar. Note that while some of these tools do integrate with Facebook Pages, you are better off scheduling posts for your Page using Facebook’s own built-in scheduler. Facebook tends to look down on messaging coming into its site through third-party apps.
The idea of scheduling messages can seem like a life-saver to busy entrepreneurs, but there are always caveats to this seemingly convenient and time-saving process. Here are some things to keep in mind if you are considering using a dashboard or scheduling tool for your social media marketing.
Scheduling social media messages can be a valuable part of your social media marketing process, but don’t let it replace the need to pay attention and participate. Be thoughtful about scheduling and use scheduling in combination with a social media editorial calendar to stay strategic.
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