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7 Steps To A Social Media Marketing Plan.

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.

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Archive of Susan Archive

Archive of Susan Archive
  • 10 tips: How to create a core team you can trust
    Having a core team you can trust is a very important aspect of your business.... more
  • 20 Quotes To Encourage The New Entrepreneur
    When you are starting out on a venture, or hoping to, you need to let your imagination run free. Some of these famous quotes are a great place to start.... more
  • 8 Small Business Hacks for Growth and Productivity
    A helpful way to boost your business is to learn from others' mistakes and/or successes.... more
  • Three Automated Ways to Reuse and Recycle for Marketing Success
    Plug-ins like Revive Old Post, Edgar, and SocialJukebox can re-share old posts on a schedule you set up.... more
  • Small Business and Entrepreneurship: Where Do You Stand
    When you can answer certain questions about your vision, your passion, and your desire for a certain lifestyle, you can then decide if you belong in the small business owner or entrepreneur category.... more
  • Create A Small Business Focus Group for Insights, Loyalty, and Profits
    With all the online tools we have, even small business owners can pull together a focus group that has the potential to increase sales and profits. Focus groups will tell you what you are doing right and what areas need some work.... more
  • How To Get in The Best Small Business Directory for Your Company
    Getting listed in the right small business directory (or directories) delivers some major benefits. It aids your local marketing efforts, makes your business more local-customer friendly, and it boosts your SEO.... more
  • How To Know For Sure You're Ready For Remote Employees
    Your management style and communication systems will determine if remote employees are a good idea for your business.... more
  • Small Business Management: When is It Time to Move on, Dig in?
    Persistence is great, but do not persist yourself out of business. Know when to continue the fight and give it more time and know when to throw in the towel. Consider finding a mentor or hiring a coach to walk you through the stages of a new business.... more
  • Showcase Real-Life Testimonials on Your Business's Website to Build Trust
    Online reviews and customer testimonials determine your online reputation.... more
  • Four Tips To Prevent and Handle Workplace Conflict
    When conflicts arise between people in your workplace it must be addressed quickly or it can affect your profitability.... more
  • How to Make Your Small Business Website a Powerful Business Website
    About half of small businesses lack a website. This is a critical business mistake. A website is essential to building your business and an email list will help launch your online marketing.... more
  • Ready to Escape the Cube? A Checklist
    Put together a list of your personality traits along with your business plan and see if you have what it takes to run a successful business.... more
  • 3 Ways to Get Your Product in Stores and In Front of Buyers
    Do your research on how and where to advertise and show people exactly how your product or service is something they need and will appreciate.... more
  • Open-Ended Questions: Your Key to Sales Success
    When you ask the right questions and listen to and process the answers, you are well on your way to becoming a successful salesperson. Being forceful will not close the deal. Building a rapport and gaining the customers trust will open the door to a successful sale.... more
  • How To Use Your Loyalty Program For Savvy Market Research
    Customer loyalty can be a vital component towards your market research and online registration is where you will want to focus. Your collection of important customer demographics will be easiest through online registration where you can create a valuable database.... more
  • 9 Small Business Gmail Plugins to Boost Your Productivity, Bottom Line
    We are always looking for ways to enhance productivity. Check out Gmail plugins such as Todolist, Rapportive, Streak, and Unroll.me to renovate and organize your inbox.... more
  • Wooing A Big Business? Don't Make This Common Pricing Mistake
    When trying to land a big client a small business can gain some leverage by using a few tricks that make them look larger than they are. Just don't bite off more than you can chew. Choose your options wisely or you could end up sinking your ship.... more
  • Free Tools To Optimize Your All-Important Local Listings
    In today's society, quick access and response time can be what makes or breaks a deal. Be sure your business is fully “present”, accurate and quickly accessible in the mobile computing world or you could "miss the boat" on a new customer.... more
  • Fire Employees Wisely, or Pay the Price
    When firing an employee, business owners need to conduct themselves a certain way so as to avoid emotional and/or legal entanglements. To avoid these situations, hire smart and have good job descriptions in place when you bring new employees on board.... more
  • 5 Off-the-Wall Tips to Boost Your Small Business
    Here are some random tips to help boost your business.... more
  • How to Harness the Power of 6-second Viral Videos
    Use a six second video to express what makes your business different.... more
  • Photos to improve your local small business SEO
    Photos can be used to boost your small business SEO.... more
  • 3 Paths to Passive Income Through Affiliate Marketing
    Check out the 3 paths to Passive Income through Affiliate Marketing.... more
  • Why Your Company Needs A Clear, Written Mission Statement and Tips For Writing Yours
    A mission statement is important to help keep your business goals in mind when you and your employees may lose sight of the big picture.... more
  • 4 Shopping Apps To Keep Small Business Retailers Ahead of the Competition
    Using a Price Comparison App is an easy and inexpensive way to get the basic information you need to stay price competitive as a Small Business Retailer.... more
  • Small Business Marketing Ideas: A 3-Step Proactive Approach to Word-of-Mouth Advertising
    Here are three critical steps to help you create a purposeful word-of-mouth advertising program.... more
  • Fail Your Way to Small Business Success
    The fear of failure should not hold you back from perusing a business venture, instead you should embrace failure and feed from it. Much of our experience is acquired through mistakes and failure. If you ever want to succeed, you must get back up and try again.... more
  • Why Teams Led by Nice Guys Finish First
    When it comes to job satisfaction and performance, a range of factors can be of influence. Most importantly, the value of working for someone who is able to treat others with respect and kindness goes a long way in establishing a productive work environment. A boss or manage's...... more
  • Two Simple Ways to Boost Your Sales in 2016
    Be persistent, but care about the people you are serving. That is always a winning one-two combination.... more
  • Four Reasons You Need to Launch Your Startup Early
    It usually takes entrepreneurs three times to become successful. Start your launch early to be ahead of the game.... more
  • Smart Tips for a Successful Business Lunch
    When planning a business lunch, do a little planning ahead of time and try to keep it simple.... more
  • Why Your Business Will Only Grow As Big As You Grow Yourself and What To Do About It
    Grow yourself into being the competent, take-charge business owner you know you can be.... more
  • Top 7 Start-up Business Mistakes
    Avoiding these common start-up business mistakes will lead your business in the right direction.... more
  • Considering a Groupon? 5 Pitfalls You Must Avoid
    Try to avoid these pitfalls when considering offering a Groupon deal.... more
  • Don't Depend On Homeowner's Insurance for Your Home-Based Business
    Will your Homeowner's Insurance cover your home-based business or do you require additional coverage?... more
  • Personality Key Ingredient for Start-up Success
    There is something all successful entrepreneurs seem to share. They have the right personality to succeed. What is the right personality? Let's take a look.... more
  • 6 Tips To Get the Greatest Return From Your Conference Investment
    Conferences can be great events that contribute to your long-term success.... more
  • Make Your Website Work For Your Small Business
    Let's face it, websites are the new face of our businesses. If your website is not compelling and timely, you are losing money. Here are some thoughts on that.... more
  • Careless Credit Policies Can Create Cash Concerns
    Offering credit to customers could lead to payment/collection problems.... more
  • 3 Tips for Building a Turbocharged Sales Team
    Just putting out a Help Wanted poster is not going to get you the sales force you need to grow your business. How do you find the best people? We have some ideas.... more
  • One Simple Question: The Key to Becoming a Master Networker
    If there is one key word to describe the most important part of networking, that word is, listen.... more
  • Calculating Start-up Costs is Part Science and Part Intuition
    You have decided to start up your own small business. Probably the biggest hurdle up front is determining exactly what it will cost to open the door.... more
  • 6 Common Technology Mistakes to Avoid in Your Small Business
    High tech is here to stay and as a business owner you need to make it work for you. It is a lot harder that you might think but we can help.... more
  • Five Ways to Build Your Small Business After Hours
    If your business needs a kick start to take off, perhaps it is YOU who needs to be kicked out of your office and into the world. Let's examine that idea.... more
  • Three Ways to Score Meeting Room Wins
    Business is layered in meetings, a critical key to success. How you present your ideas in these meetings is also critical. Here are some ideas to help you.... more
  • How to Successfully Hire the Right Attorney for Your Small Biz
    As you build your company's bullpen of specialized advisors, one of the most critical players will be your business attorney. Let's examine what you need and where and how to find it.... more
  • How To Find Your Ideal Startup
    If you are looking to start a new business, follow some practical guidelines to help you find your idea.... more
  • Is Your Small Business Suffering Because You Are a Bad Boss?
    Is it possible you are a bad boss? Do you understand what makes a bad boss? It is something that can undermine your small business. Let's see what kind of boss you really are.... more
  • Pay Hikes, Bonuses or Added Perks: Which are Best for Your Business?
    More vacation time bonuses versus across the board raises healthcare perks great ideas for your employees, but what is best for your company? Let's have a look... more
  • Is All Publicity, Good? How to Manage Negative Online Comments
    Here is some advice on how to deal with social media critics for businesses.... more
  • Is it Time to throw in the Towel? Before You Do, Read This.
    Before you shut the doors and close your business, make sure you’ve examined everything that may be keeping your business from total success. Here is how.... more
  • 12 Tips to Get Winning Reviews for Your Business
    When you cannot compete with the prices of the large chains, excel in superior customer service and you will see how it pays off in the long run.... more
  • Customer Service: The Small Business Advantage
    When you cannot compete with the prices of the large chains, excel in superior customer service and you will see how it pays off in the long run.... more
  • The Workday is Short: Here's How to Make the Most of It
    If you are finding it hard to get all your work done during the work week, take a hard look at how controlling social media can solve your problems.... more
  • How To Get The Right Person On Your Tax Team
    Working with the right tax preparer can help reduce the stress as well as taxes owed.... more
  • For Richer and For Poorer: Can Your Marriage Survive a Small Business Partnership?
    Should you and your spouse start a small business together? There is lots of soul searching that needs to come first. Here's how.... more
  • How Saying No Can be Good for Business.
    When presented with tempting new business offers and ideas, you need to consider them carefully and learn that often the best response is to just say no.... more
  • How to Keep Employees from Becoming Competitors
    I've been getting a significant number of questions regarding employees who leave to become a competitor.... more
  • You Are Your Company's Culture: Three Essential Qualities
    Your business will be a reflection of who you are, or at least who your employees perceive you to be.... more
  • Is Direct Mail Marketing Dead or could it Be Right for Your Small Business
    Just because we are entrenched in the Internet world, including the bulk of marketing plans, don't discount direct marketing's role... more
  • Five Boredom Busters to Boost Productivity in Your Business
    Boredom is a productivity killer. Bored workers produce less and are far more prone to errors. Find ways to engage your employees and you will reap the benefits... more
  • How to Successfully Crowdsource Anything for Your Small Business
    It is called Crowdsourcing and it is a new online tool that can make major changes to your small business.... more
  • Are Your Customers Hitting the Twitter Mute Button?
    There is something new in the online world called the Twitter Mute Button? What is it and how will it impact my business?... more
  • How Many Natural Disasters Does it Take to Ruin a Small Business?
    Hurricane season is here and it is time for small businesses to get serious about protecting both their physical properties and their electronic data.... more
  • Ready to Leave the Nest? 5 Things You Need to Know
    Just because your home-based business is growing, do not jump into any long term building leases until you think the whole process through. We can help.... more
  • Don’t Put Your Eggs all in One Basket: 8 Strategies to Diversify Your Small Business
    Smart business owners, like the smart investors, place a high value on diversification.... more
  • Does Your Customer Feel Like Cinderella or an Ugly Stepsister?
    It is easier to retain an existing customer than it is to acquire a new one. Show them you value their loyalty and give your customers a WOW! experience.... more
  • How Your Small Business Can Transform a Reluctant Buyer
    Explain that you are there to help customers solve their problems and get the products that are best for their specific needs.... more
  • Need an Extra Set of Hands? Consider a Summer Intern
    Interns can help you grow your business and may wind up being long-term employees if they are a good fit.... more
  • Tips for Creating a Compelling Pitch for Your Small Business
    When you make your proposal, keep it short, keep it tight, and be ready to have the answers to their questions. We have got some ideas on how to do all of that.... more
  • Tips to Stay Motivated While Working From Home
    Follow several of these tips and they should give you a motivational boost and help you get your home-based business to the next level.... more
  • Take the Fear out of Failure for Small Business Success!
    We have got some great insight info how to take the fear out of the equation for starting a small business.... more
  • Are Your Employees Stealing You Blind? Trust but Verify
    We have outlined several steps to take to fight employee theft in your small business.... more
  • Just a Pinch: The Difference Between a Good Small Business and a Great One
    Create a noticeable difference for your small business.... more
  • Successful Entrepreneurs are Doers not Whiners
    Whiners and complainers don't make it to the top. To be a success you need to be tough.... more
  • A Blooming Workplace Romance Could Wilt Your Small Business
    If Cupid's arrow should strike two of your employees, you need to have a policy in place.... more
  • Fake It Till You Make It? Not in Small Business!
    Writing false reviews to earn a higher rating, also known as Astroturfing, is illegal. The best way to get a good review for your business is to earn it!... more
  • Hiring Family & Friends
    Typically, hiring a friend or family member is a disaster waiting to happen. Make sure the benefits outweigh the risks of hiring a friend or family member.... more
  • What Is Your Competition Doing?
    It is important to know as much as you can about your market, your customers, your products and your competition.... more
  • Aligning Your Message With Your Brand
    Perception is everything, and as a business owner you need to insure your business brand truly represents who you are to the outside world.... more
  • Little Things Matter: Successful Small Businesses Get it
    Little things matter a lot when it comes to your customers and clients. A small gesture can reap large rewards.... more
  • Seven Tips to Help Your Small Business Survive a Disaster
    Do not wait until it is too late. Take action now to protect your business in the event of a disaster.... more
  • Small Business Loyalty Programs Bring Customers Back
    It is more expensive and difficult to get a new customer than it is to keep an existing one. Offer some Loyalty Programs to keep them coming back.... more
  • One Bad Apple Can Really Stink Up Your Business
    When one employee is not performing or does not get along with the rest of the team, the affect can be disastrous.... more
  • Three Tax Time Tips To Save You Money
    Learn tips on how to save money during tax season.... more
  • What’s Your Cherry Garcia?
    Here are some tips on how to grow your small business.... more