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Pinterest is a visual bookmarking site and social network where you can “pin” images and video from the web into “boards” to archive them in an organized fashion. People use Pinterest for inspiration for crafts, trip planning, redecorating ideas, wedding plans, and for shopping research.
Boards are collections of images and video. Pins usually link out to the source of the image or video. Pinterest continues to be a strong website traffic driver as well as one of the better social networks for leading to online sales.
Here’s a checklist of the elements of Pinterest that could benefit your business.
Pinterest is a high-content social network, even more than Instagram. Be prepared to create Pinterest-specific images and Pinterest-friendly content on your website or blog. Be strategic about uploading appropriate images to Pinterest – and adding your company URL to the pins – to get noticed and lead people to your website or online store.