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Instead of relying solely on traditional marketing efforts like TV commercials and print ads, think about complementing your marketing campaigns with simple and less expensive promotional techniques.
One of the most effective marketing tools is a website. Web marketing is relatively inexpensive, and more and more customers turn to the Internet to find products and services, even in their hometowns. If you don't have a website, make that your first step.
Here are a few additional low-cost tips and simple strategies to get your marketing machine up and running:
You needn’t reinvent the wheel. When you're shopping or browsing, pay attention to what other businesses in other industries do. Think about what resonates with you; if a certain promotion makes you interested in making a purchase, how can you modify that promotion to support your own business?