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Small business decision makers are always on the lookout for ways to increase their earnings, sometimes through new investment opportunities. One way to find these opportunities is through the Internet. It's a convenient way to communicate with investment sources and investigate investment opportunities, but it has also become a popular place for thieves and scam artists to find victims.
Using the Internet Wisely
It is always important to get the facts before making an investment. The Internet can make it difficult to distinguish between fact and fiction.
Common Types of Internet Investment Scams
The Securities and Exchange Commission reports that most Internet scams follow the same formats that have been around for years. Here is a portion of an article from the SEC's website:
The "Pump and Dump" Scam
It's common to see messages posted online that urge readers to buy a stock quickly or tell you to sell before the price goes down. Often the writers will claim to have "inside" information about an impending development or to use an "infallible" combination of economic and stock market data to pick stocks. In reality, they may be insiders or paid promoters who stand to gain by selling their shares after the stock price is pumped up by gullible investors. Once these fraudsters sell their shares and stop hyping the stock, the price typically falls and investors lose their money. Fraudsters frequently use this ploy with small, thinly-traded companies because it's easier to manipulate a stock when there's little or no information available about the company.
Be wary of messages that read: "How To Make Big Money From Your Home Computer!!!" One online promoter claimed that investors could "turn $5 into $60,000 in just three to six weeks." In reality, this program was nothing more than an electronic version of the classic "pyramid" scheme in which participants attempt to make money solely by recruiting new participants into the program.
The "Risk-Free" Fraud
"Exciting, Low-Risk Investment Opportunities" to participate in exotic-sounding investments - such as wireless cable projects, prime bank securities, and eel farms - have been offered through the Internet. But no investment is risk-free. And sometimes the investment products touted do not even exist - they're merely scams. Be wary of opportunities that promise spectacular profits or "guaranteed" returns. If the deal sounds too good to be true, then it probably is.
At one time, off-shore schemes targeting U.S. investors cost a great deal of money and were difficult to carry out. Conflicting time zones, differing currencies, and the high costs of international telephone calls and overnight mailings made it difficult for fraudsters to prey on U.S. residents. But the Internet has removed those obstacles. Be extra careful when considering any investment opportunity that comes from another country, because it's difficult for U.S. law enforcement agencies to investigate and prosecute foreign frauds.
Using Common Sense
Skepticism and common sense should play large roles in evaluating investment ideas found on the Internet. Here are two questions to always ask: