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|Megan Rutherford has a diverse background in sales, marketing, and public relations. She has 15+ years of experience in helping small businesses grow their unique markets. Certified as an inbound marketer, Megan specializes in internet & email marketing, search engine optimization, social media, and more. Offline activities include direct mail marketing, public relations, and event planning.|
Proven Lead Generation Methods
Think that leads aren’t crucial to your small business? Think again. Leads can become customers and be a powerful voice for both your business and your brand. Implementing lead generation methods for a small business can be done in a variety of forms. Whether your business is B2B or B2C, gaining qualified prospects should be at the forefront of the goals to focus on for your marketing activities. Here are five lead generation activities that are proven to gain more leads:
Generating more leads is at the top of many business’s to-do lists. One saying goes like this… you have to convince to convert. That’s the power of lead generation, when the convincing is done right, then the potential purchaser is converted. Creating offers and content to attract the right leads doesn’t just happen overnight, it is something that takes time, forethought, and effort in delivering the right message to the right person at the right time. Put yourself in the shoes of the customer. What do they want?
Without leads a business is sure to fail, by investing time and energy into creating and implementing proven lead generation methods a small business can reap the rewards. Remember that lead generation isn’t just all about customer acquisition. It’s really about both, customer acquisition and retention- don’t just focus on the acquisition part as business’s thrive on repeat customers and that’s how ensuring purchase satisfaction and staying in touch after the sale comes into play.
There are many fancy lead generation tools out there, but it takes the right tool to get the lead conversion done. Driving quality leads to a business doesn’t usually happen overnight, it takes time and work to accomplish, but will be beneficial for the bottom line in the end.