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|Gina Blitstein combines her insight as a fellow small business owner with her strong communication skills, exploring topics that enhance your business efforts. That first-hand knowledge, matched with an insatiable curiosity to know more about just about anything, makes her a well-rounded writer with a sincere desire to engage and inform.|
One of the first things people notice that identifies your business is your company’s logo. Based upon it, they will make a number of assumptions, both positive and negative. When your logo is effective, it speaks volumes about your business’ identity. An eye-catching, smartly-designed logo indicates professionalism and speaks well of the level of quality a customer could expect from the business. A generic or indinstictive one will make no favorable impression whatsoever.
A logo is a conceptualization of your business in a single image. With so much riding on it, it’s important to put considerable time and thought into the individual elements of which it’s comprised. Let’s explore what makes an effective logo:
Elements of an effective logo
Now, how is that “effective logo design” accomplished? The following elements figure prominently into it:
Creating an effective logo
Working with a graphic artist for logo design
The process of logo creation will go more smoothly if you approach the designer with a fairly strong idea of what your want your logo to look like. Consult with employees, gathering their ideas and feedback to inform the parameters of the design. These suggestions will help ensure that your logo design comes off without a hitch:
Changing or updating your logo
If you already have a logo, should you think about changing or updating it? If your company is undergoing a major expansion of its product line, you’re merging with another entity, you want to distance yourself from a negative situation with your brand or if for some other reason your existing logo no longer fits, it is recommended. An outdated logo is also a legitimate reason to make a change.
Avoid changing just for the sake of changing, however. Small tweaks over time are encouraged for maintaining a current look but once you find a logo that seems serviceable, you’ll probably do more harm than good by completely overhauling it.
A great company logo can go so far toward cementing your business’ identity in your customers’ minds. Remember to use them consistently and they’ll represent all that your business stands for stylishly and professionally.
What’s the state of your company’s logo?
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