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|Aliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies.|
Is Instagram Better Than Facebook?
Over the years, Facebook has eclipsed all other U.S.-based social networks in terms of sheer size, adoption rate, daily usage and overall reach. One social network that has benefited from Facebook’s popularity is Instagram. Facebook purchased Instagram in 2012, and the visual social mobile network surpassed 1 billion users in late 2018 (compared to 2.27 billion for Facebook).
When comparing social networks to determine which ones will be more effective for achieving your marketing goals, you want to examine several things:
Which is better for marketing your company Facebook or Instagram? Let’s break it down of Facebook versus Instagram
The main difference between the two social networks is the demographics of their user base. Also, Instagram seems to have more appeal and growth than Facebook that is a little more stagnant. Facebook is still the powerhouse, but Instagram has a strong, vibrant and interactive community.
While you can focus on one or the other, you may see greater results from an integrated social media marketing campaign that leverages both Facebook and Instagram to expand your reach and increase response.
Read other social media blogs by Aliza Sherman